Search Engine Optimization

{ driving leads and sales }

Phase 1 – Pre SEO Analysis
Phase 2 – Keyword Research and Analysis
Phase 3 – Benchmarking and Analysis of Competitor Websites
Phase 4 – Architecture and Content Optimization
Phase 5 – Maintenance and Continuous Improvement Reporting

Phase 1 - Pre SEO Analysis

Search Engine Optimization (SEO)
Analyze Search Engine indexed pages.

Search Engine Ranking
Analyze website position and placement within the major search engines for targeted keywords.

Link Popularity
Verify number of one-way incoming links to the website.

Key Page Analysis
Weigh PageRank for website pages and analyze pages that should be targeted and optimized.

Phase 2 - Keyword Research & Analysis

Keyword Analysis & Strategy
Keyword analysis and the development of a keyword strategy is the critical first step in SEO. The outcome of this phase is an identification of the words and phrases that are most relevant to the audience when they are actively searching. Keyword research is undertaken to uncover hidden opportunities and weaknesses, as well as sources for competitive advantage.

Consultation
We work with our clients to gather keyword relevance to meet business needs. The most appropriate and effective marketing keywords will be chosen. Your insight and subject matter expertise is valuable input and impacts the outcome of the keyword strategy phase.

Targeted Keywords & Phrases
Keywords and phrases will be identified and targeted for SEO techniques.

Phase 3 - Benchmarking & Competitive Analysis

Benchmarking & Analysis
Initial analysis of the website will be documented and benchmarked for reporting purposes.

Competitive Analysis
Competitive analysis will be performed including the keywords and phrases that are being ranked in the Search Engines for competitor sites. Elements that are placing competitor sites into the top of the search engine rankings will be analyzed.

SEO Recommendations After Competitive Analysis
The values of competitor sites will be compared in-depth to your website and positive recommendation changes will be made to help get your website greater exposure without any compromise to the website’s individuality.

Phase 4 - Architecture & Content Optimization

After analyzing competitor websites, websites page templates, HTML Code and internal linking structure will be optimized involving:

Improving the HTML Code structure of a page to ensure the most efficient crawling of the website by the search engines.
Improving the websites internal linking structure.
Ensuring that the website is search engine friendly by removing the spam like factors.
Optimizing the content to include more search phrases, thereby increasing the relevancy of web searches.