Below are some of Sabrina's most notable works and speaking engagements.
SEO Management for USPassportNOW.com
Leading an SEO Campaign for the client that has increased link popularity, search engine saturation, conversion points, and keyword rankings in the major search engines. Online traffic increased by nearly 200% and online revenue increased over 54%.
Methodology Used:
Meta Tag Optimization, Link Structure Optimization, Content Optimization Recommendations, Directory Submissions, Social Bookmarking, Article Marketing, Blogging
SEM Management for PowerDNN.com
Leading a Google PPC and Referral Advertisement Campaigns for a competitive market niche that is Web Hosting for DotNetNuke. This campaign has increased website traffic for market specific keywords such as: DNN, Dot Net Nuke Hosting, Dot Net Nuke, DotNetNuke, DNN Host, Web Hosting DotNetNuke by an average of 871%.
Methodology Used:
Meta Tag Optimization, Usability Design Recommendations, Landing Page A/B Split Testing, Content Network Optimization, Banner Design, Referral Advertisement Management
SEM Management for USPassportNOW.com
Lead a PPC campaign within the paid advertising sectors of Google, Bing and Yahoo search engines. Revenue increased on average over 50% with a positive ROI increase of 24%.
Methodology Used:
Embedded Keyword Match States, Ad A/B Split Testing, Ad Rotation, Ad Day Parting, City/State Ad Groups, Content Network Optimization, Landing Page A/B Split Testing
Central Arizona Project
Project Manager for the development team that converted and successfully delivered six of Central Arizona Project’s (CAP) government funded websites from ColdFusion into the DotNetNuke framework.
Business and Project Requirements:
As a governmental entity, there are required rules and regulations that CAP must follow when publishing content to the web. Specifically, any content related to Board Meetings, Water Data and Lands Data must be released to the web by date/time regulations. Custom modules with enhanced usability for these sections of content were a crucial component in ensuring these governmental rules and regulations were met, in addition to improving their existing administration functionality.
Florida Career College
Project Manager for the development team that converted and successfully delivered the CareerCollege.edu website into the DotNetNuke framework. SEO best practices were crucial in maintaining and improving existing PageRank and keyword rankings
Business and Project Requirements:
Florida Career College came to Arrow with little to no flexibility in administering their website pages and content. DotNetNuke was successfully implemented as the client’s CMS framework and website authority within the search engines was retained and improved upon by optimizing website information, implementing 301 redirects and creating friendly URLs.